How can Acura recapture its performance legacy?
The 2023 Integra has actually primarily fallen short to produce the stir from veteran fanatics that Acura had actually wished it would. Nonetheless, all is not lost; Acura could maybe regain some street cred if they took the Integra racing, like they finished with the Integras of the 80s as well as 90s. Brand name head Jon Ikeda wishes to take the ‘Teg to the track, however everything depends on whether the leadership at the American Honda mothership allows it.
” We intend to race this thing, but maybe the Honda PR and also advertising men may have different suggestions,” Ikeda told Roadway & Track. That’s due to the fact that the Integra is mainly a 2022 Civic Si with a hatchback kind element and also new sheetmetal. Honda already sells a Civic Type R race car in a number of tunes for different classes in the TC America visiting vehicle collection. That was based on previous-generation Civic, but undoubtedly will continue the program with the most up to date gen. An auto racing Integra, after that, would seem redundant.
On the other hand, Acura has actually been extremely energetic in motorsports, from 24-hour of Daytona-winning IMSA DPi models to NSX GT3 race cars to Pikes Optimal hill-climbers. Even Honda’s F1 automobiles were re-branded with Acura livery at last month’s U.S. Grand Prix in Austin.
And also it’s not such as the Integra does not have a lengthy background in motorsports. The nameplate as completed in various North American series from SCCA Pro Rally to IMSA sedan to the Import Drag Competing Champions. Possibly the most widely known Acura Integras to race, though, were Peter Cunningham’s white as well as neon orange RealTime Racing Kind Rs that dominated the SpeedVision Globe Obstacle champions around Y2K.
Ikeda has actually stated prior to that he wants Acura to be the efficiency brand of Honda, and also a rumored Integra Kind S is in the deal with an extra potent engine, possibly a variation of the upcoming Civic Kind R’s mill. “We’re the efficiency department of Honda,” Ikeda emphasized to R&T, “So we’re not mosting likely to avoid Honda, you recognize? We’re going to simply have a little bit a lot more enjoyable.”
While an admirable objective, the brand name will struggle if it’s simply the efficiency arm of Honda. It has to be about performance cars and trucks, period. That was part of Acura’s magic in the 90s; it used items that, while sharing components with Honda, stood out as well as had their own characters. The Integra was Civic-based, yet it had significantly much better handling, more power, as well as distinct style. With the NSX repeling right into the sunset soon the Integra will be asked to carry a heavy load, however if Acura can find a means to send out the Integra into battle without stepping on the Civic’s toes, maybe it has a shot.