BMW M marks 50th anniversary with historic logo and colours

M division celebrates the half-century by offering retro motorsport logo and a raft of heritage paint schemes

BMW’s M efficiency department is reviving a historic logo and several of its most recognisable color scheme to commemorate its 50th anniversary in 2022.

Ahead of the wedding anniversary on 24 May next year, the brand has actually revealed that customers of M Sporting activity and also full-fat M vehicles can have the conventional BMW roundel changed with a version of the original BMW Motorsport symbol.

This logo initially showed up in 1973 as the year-old BMW Motorsport department first took to the track with its epic 3.0 CSL. In 1978, a new logo design featuring slanted red stripes and also a big M was presented on the M1 supercar.

Initially, the dark-blue component of the logo was a violet, which connected heaven (which “means BMW”) and the red, which symbolises racing.

In addition to the retro logo, M auto customers can specify their autos in an array of “historically significant” colours from the brand’s back catalogue. Some 50 colours get on deal, consisting of Dakar Yellow, Fire Orange, Daytona Violet, Macao Blue, Imola Red and also Frozen Marina Bay Blue. UK costs have yet to be confirmed.

M department boss Frank van Meel claimed: “With the timeless BMW Motorsport emblem, we would love to share our delight about the anniversary of BMW M GmbH with the followers of the brand name.

” We have an excellent year ahead of us, which will be celebrated with distinct item highlights and exciting performances. The M has actually long been taken into consideration the greatest letter worldwide, and in our business’s wedding anniversary year, it’s more powerful than ever before.”

The brand name is going for another sales document in 2021 and also has promised a number of crucial unveilings following year, consisting of the brand-new M3 Touring, a “incredible unique model of the BMW M4 Coupé series” (anticipated to be the hardcore CS) and also the next-generation M2 Coupé.

Additionally set for launch is the very first amazed M car, which we expect to see in concept kind next week. The ‘Idea XM’ SUV has actually been previewed ahead of its introduction, recommending it will take the kind of a substantially styled performance SUV with a crossbreed powertrain.