He thinks there may be room for another brand in the market
Kia seems inching in the direction of America’s financially rewarding pickup sector. The business apparently authorized the job in 2019, though we have not seen any proof of it yet, and the head of its style division recently stated that he would enjoy to deal with a vehicle.
” I would certainly welcome [a pickup] with open arms,” stated Karim Habib in a meeting with British magazine Autocar. Kia’s heritage absolutely isn’t rooted in trucks, yet the firm has actually demonstrated it can venturing right into new sections when needed (especially by releasing the Telluride), and sis company Hyundai said with the Santa Cruz that stepping into the vehicle world doesn’t need years of pickup-building experience.
Naturally, the meaning of a pick-up differs depending upon who you ask as well as where they live. Habib was seemingly alluding to one that could be credibly sold in the United States: “It would certainly fit our profile and the brand name. In the pickup market in the USA, there is a big amount of loyalty to existing brands. But, there are additionally new points opening, so possibly there is room for another brand.”
Reviewing between the lines recommends that a beefy, Kia-badged vehicle aimed at the Ford F-150 will not see the light that waits for at the end of a production line anytime soon. He really did not specify on what new things he sees opening up; while this is pure speculation, he can have been describing America’s restored rate of interest in smaller sized versions, like Ford’s Ranger and also Maverick, or the buzz surrounding electric pickups.
There are several paths Kia might comply with to get to the truck market. The quickest, easiest, and also least expensive would be to take the Santa Cruz, offer it a Kia-like exterior design, as well as call it a good work well done. It could also develop a model from the ground up. An additional fascinating (as well as, in the grand plan of points, much more reasonable) point that deserves raising is that Kia’s Australian division has actually asked execs for a body-on-frame SUV in the vein of the Chevrolet Tahoe. If the job is approved, the style would likely likewise underpin a Hyundai- and also Genesis-badged version in order to split advancement costs. Putting it under a vehicle also would make sense.
Nothing is official yet, but it seems like Kia is maintaining a close eye on the pick-up sector.
Kia has made vehicles before, yet not the kind you’re likely to spot at Home Depot in Salt Lake City. In some markets, the company has actually sold a cab-forward pick-up called Bongo (or, in some countries, K-Series) since 1980. Revealed over, it’s purely an industrial lorry, it had not been developed with family-hauling duties in mind, as well as it has actually been provided in a number of configurations including solitary- as well as double-cab models.
Several aspects have maintained the Bongo far from our market, including the Chicken Tax. Kia likewise discovered the contrary end of the pick-up spectrum when it introduced the Soulster concept in 2009. It never ever made the jump from the program floor to the display room floor. Maintain taking a trip back in time and you’ll encounter the KCV4 Mojave (imagined in the gallery over), which was pictured as an alternative to the Ranger.